Herwaves Co: Surf-Inspired, Artist Designed.
Herwaves is “.. on a mission to help you live your passions and support creative women in and out of the water.” The brand aims to “...take how females are represented in surf culture and turn it on its head.”
“Forget the butt shots and stereotypes that plague the world of women's board sports. It is time for us to narrate the story. We will design what we wear, shape the boards we ride and be behind the lens to showcase all of our shapes, styles, and colors.” Says Herwaves.
Laihha has been working with her waves since late 2020 to design cool and creative surf apparel. Their first collaboration was the “Life is Swell” design, which can be found on several T shirts and even an Aloha shirt and short set. You can Shop Laihhaʻs collection with her waves here.
Keep your eyes peeled more for Laihha x Herwaves collections coming in 2023.
Read the Herwaves blog post with Laihha about the Life is Swell collection here.